Hi there! I'm Elizabeth.

I'm a bestselling author of 5 books, and I'm obsessed with entrepreneurs' backstories and words (also, coffee).

I help entrepreneurs and high performers write, publish and launch their books so they can grow their brand, expand their impact, and increase their influence.

I help my clients bypass book-writing overwhelm and purposefully position their book to open new, exciting doors while inspiring their readers, expanding their impact and increasing their credibility in the marketplace.

But it wasn't always like this.

As a 6-year-old, I sat at my kitchen table with a pencil and a stack of loose-leaf paper, ready to write my first book. I started at chapter 6 (because starting at the very beginning seemed an awful lot of work).

From that point on, I had a goal of being a published author. However, a topic about which I was passionate enough to write 60,000+ words continued to elude me.

Until 2001.

As the mom of a strong-willed 1-year-old, I learned that I was expecting twins. I ran straight from the ultrasound to the bookstore, desperate for a book that would provide strategies for getting through this delightful blessing and keeping my sense of humor while doing it.

The book didn't exist.
And that was my "eureka" moment.

Despite the sheer panic caused by knowing I had to write an entire manuscript

starting with a blank page, with focus and intention

one chapter led to another and I finished writing the book in a few months.

That's when I realized I had a big problem:


Contact agents?
Call publishing houses?
Scour the internet researching alternative publishing options?

After a mind-numbing amount of research and hearing "No" way too many times from agents
and editors, I did what any sleep-deprived, determined mom of three with absolutely no free time would do:

I took matters into my own hands and committed to figuring out how to publish and market the book,

Ready or Not...Here We Come! The REAL Experts' Guide to the First Year with Twins (now titled, Holy Shit...I'm Having Twins! The Definitive Guide to Remaining Calm When You're Twice as Freaked Out) all by myself.

Doesn't that seem perfectly reasonable? I didn't think so either.

But one thing that’s been clear since I was 3 years old is that, once I decide to do something, that “thing” is going to get done.


In 2003 the book launched and became a bestseller in its category. I loved hearing from new moms of twins who were grateful that I'd risked stating how I really felt about certain aspects of parenting twins because they'd been thinking the exact same thing and feeling more than a bit guilty for it.

I even heard from several dads of twins who were grateful that their wives were grateful because...infant twins.

Two years later, I published Ready or Not. . .There We Go! The REAL Experts' Guide to the Toddler Years with Twins. It also did remarkably well—even by traditional publishing standards.

In 2010, in the midst of writing my third book, You Cannot Be Serious: and 32 Other Rules that Sustain a (Mostly) Balanced Mom, something truly unexpected occurred:


I had several traditionally published friends, and when they casually mentioned my sales figures to their agents, those agents’ ears perked up.

No one was more shocked than I was that my sales had (far) surpassed numbers even traditional publishers hope for.

I had turned what initially seemed impossible into a lucrative part-time gig, and my only intention in publishing in the first place was to share my story and hopefully provide some light into another new mom's life.

The entrepreneur in me wasn’t about to give any of that up to make less than $1 per book sold, lose control over manuscript edits and cover design, and live with the pressure of making the book a bestseller in three weeks or be deemed a failure.

So an indie author/entrepreneur I continued to be. Having made that choice, I became obsessed with learning everything I could about publishing and marketing books.

What works? What doesn’t?

Why do so many people have a story and not tell it?

Why do so many entrepreneurs start but never finish?

Whether you’ve finished writing your manuscript or haven't put a word on the page, I look forward to meeting you wherever you are and helping you get that book published already.



Are you ready?

Of course you are. That's why you're here. So let's do this.