Are you ready to start that company you've been dreaming about owning and running and loving and pulling your hair out over at 3:00am for the next few years?
Being entrepreneurial is an amazing adventure---much like riding an untested, uncertified roller coaster.
There are ups (and downs) and moments of ecstasy (and crying jags) and euphoric thrills (and panic attacks).
There's also a lot of thinking. When it comes to starting and growing a business, the following quote from Winona Ryder about sums it up:
Sometimes, this amount of thought is necessary. After all, the best way to confidently make any decision without being clairvoyant is to get as much information as possible, put it into your own business blender, and make the choice that's right for you and your business. (And that choice, by the way, is likely not going to be the best choice for your friend, or your neighbor, or even your mentor. So it's critical that you stay focused on YOU and YOUR business while you're making these final decisions!)
Sometimes, however, weeks and months of thought are NOT necessary, however. Instead, we make ourselves believe that they are because it prevents us from getting to the really scary part --- actually beginning to do business!
One of the areas where people often find themselves stuck is the process of naming their business.
In the video above, I share a few of my own lessons learned in this area.